Your people have only ever had tools for half the job.
They were trained well. They have instruments for the technical half of the work: the diagnosis, the plan, the curriculum. Nobody gave them a tool for the part where a person hasn't decided what they really want yet.
Coach Well, Lead Well gives them the missing half.
Sixty minutes, free, no pitch unless you ask for one.
The people who care the most are the ones you're most likely to lose.
Ask the best person on your team what's hard about the work and you'll get some version of the same four sentences.
I can see what they're capable of. They won't move. I've tried everything. It's costing me more than I can keep paying.
Advisors say it about a student. Managers say it about the person who's quietly checked out. Physicians say it about a patient. Consultants say it about a client. The noun changes. Nothing else does.
Underneath it, the same three questions keep surfacing, usually in almost identical words. Where's the line? What's actually my role here? I don't know when we're successful anymore.
That last one explains more than any wellness framing ever will. Someone working toward an objective nobody ever finished defining will never feel like they've finished the job. They'll just feel vacant. So they take it home, replay the conversation on the drive, and answer the email at nine at night, because nothing ever told them they were done.
It's a tooling problem, not a caring problem.
When the real obstacle is that a person hasn't decided they want the thing yet, your people reach for the only tool they were given. They give more advice, harder. Another resource. A third follow-up.
And the harder they work, the more it feels like a verdict on them when nothing changes.
Every resource offered to someone who hasn't named what they want lands as noise, or as one more piece of evidence that they're failing. The advice wasn't the problem. The timing was.
Tooling problems are fixable.
Three questions, small enough to use in a hallway.
What do you want. What are your options to get there. What are you going to do about it.
Wanting, deciding, doing. That's the method, and it's deliberately small enough to run in the fifteen minutes between meetings.
Underneath it sits the Thought Model, the diagnostic that shows a person their own thinking. Data, thought, feeling, behavior, outcome. Data is what's provable in court. A thought is an optional interpretation. Most of what feels like an impossible situation turns out to be a thought sitting where data should be, and once someone sees that on paper, the conversation changes.
Around those two, your people learn the distinctions that do the daily work.
Ask before you tell. Four seconds. "Would it help if I shared a few options, or do you want to keep thinking out loud first?" Now they've said yes to help, which means they can use it.
Coaching is a consent-based activity. You can't coach someone who isn't ready. Knowing that ends an entire category of frustration.
Getting out of the pool. Empathy puts you in the water with them. Coaching requires getting out. Both are useful. They aren't the same move and they shouldn't happen at the same time.
Frustration is a gift. It's an invitation to honor something that matters to you, which makes it information rather than a failure of professionalism.
Boundaries versus aspirations. If you want something and you're not willing to take action for it, it isn't a boundary. It's an aspiration.
Detached commitment. One hundred percent committed to the outcome. Zero percent responsible for another person's thoughts, feelings, or behavior.
Nobody is asked to do less of their actual job. Your people keep their expertise and keep giving the advice. What changes is what they do with the part advice was never going to reach.
Give the advice. Coach the doing.
Proven, and unusable everyday.
The research that reliably changes behavior is locked where your people can't reach it: the therapy hour and the journals. Cognitive behavioral theory from Beck and Ellis. Self-efficacy research from Bandura. Motivational interviewing from Miller and Rollnick. Appreciative inquiry from Cooperrider and Srivastva. The Gottman work on repair.
All of it demonstrated. None of it built for a fifteen-minute conversation with a real person in front of you.
The work was rebuilding it into one method a busy person can actually run, without being a therapist and without wanting to be. It's in use across advising, clinical care, consulting, law, and social work.
And it doesn't stay at work. Same brain in every room.
What every seat includes.
Practical Coaching Frameworks: Easy-to-apply validated tools for leadership and client success.
Hands-On Training: Interactive group and individual sessions to master coaching skills.
Personalized Certification Path: Tailored feedback to ensure growth.
Real-World Scenarios: Solve challenges your team faces daily.
Curious if this is right for your team? Let’s talk.
Practical Coaching Frameworks: Easy-to-apply validated tools for leadership and client success.
Hands-On Training: Interactive group and individual sessions to master coaching skills.
Personalized Certification Path: Tailored feedback to ensure growth.
Real-World Scenarios: Solve challenges your team faces daily.
Curious if this is right for your team? Let’s talk.
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The Coach Well, Lead Well Method online, self-paced curriculum. Based on the evidence-based best practices of cognitive behavioral theory, motivational interviewing, appreciative inquiry, evolutionary psychology, and neurolinguistic programming, this is the most validated coaching protocol ever created and the only method ever designed for leaders to use professionally.
You will gain lifetime access to this nuts and bolts resource guide for how to coach well in your role as a leader. The program dives deep into the Coach Well, Lead Well principles or practice and the methods of training you need to apply it in real life.
Available as videos with subtitles and audio files for your ease of access, in total, this content is 8 hours.
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Certification as a Coach Well, Lead Well Coach. Upon your completion of the curriculum, you will be invited to submit your application to become a Certified Coach Well, Lead Well Coach. Your ability to apply for this certification never expires.
The application and approval process has three parts:
1. A verification of curriculum completion
2. A demonstration of your ability to apply The Coach Well, Lead Well Method
3. A brief interview with the Program Coaches
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Your Program Coach in 1:1 Coaching. You’ll be able to schedule up to six 1:1 coaching calls with a Program Coach. This is your dedicated personal time to receive coaching on the dynamics of your specific situations - be it applying the Coach Well, Lead Well Method, or unpacking the situations weighing on your mind. Your Coach is here to help you identify patterns, clarify your desires, refine your strategy, and support you in the goals, values, and follow-through that matter the most to you. More than cheerleading, different from mentoring - this invaluable first-hand coaching is an added layer of personal life and leadership coaching that multiplies the impact of your experience.
You’ll have the ability to choose days and times that work with your calendar and you can schedule all your sessions in advance or up to the day before if times are available.
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Private Access to Your Program Coach in Your Digital Interactive Workbook. Your Program Coach will be available to provide asynchronous coaching via your Digital Interactive Workbook. All you have to do is tag them in the workbook and they respond with feedback, coaching, and additional reflection prompts. Coaching for your exact life, at your fingertips, anytime you need it.
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Your Digital Interactive Workbook. The training is paired with a digital companion guide that serves as a workbook and journal where your notes and reflections can be kept as a living reference document for your entire coaching career.
You will have the option to tag your Program Coach in your personal Digital Interactive Workbook for private, asynchronous coaching on any specific scenarios and to solicit feedback on your answers as you progress through the curriculum. You will have lifetime access to this workbook and you will have direct access to your Program Coach for six months.
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The Slack Channel. In our members-only Slack community, you are connecting with your colleagues to celebrate together, share insights, ask questions, and receive feedback. This is a community of your peers who like you, value their team, prioritize true wellbeing, and are working to make a difference and be the difference. You will meet friends for life here and tap into the working knowledge and wisdom of a cadre of wicked smart, authentic, caring professionals.
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Group Coaching Forums. For teams or groups of 5 or more: In live, virtual Zoom coaching sessions you come to get coached by our Program Coaches and learn as others are coached. You can bring anything related to applying The Coach Well, Lead Well Method, personal or professional. It is a safe place and confidentiality is required. Raising your hand is encouraged but even if you observe, one of the most frequent comments when we survey our clients - “I got so much value from listening to others being coached!” You’ll be surprised how much insight you gain as you share in these calls.
The schedule rotates to try and accommodate diverse calendars.
I will help you with what you DO need to know.
I’ve helped HUNDREDS of professionals level up their leadership skills and finally feel balance and relief from burnout.
I’ve found the SIMPLEST way to do it.
In Coach Well, Lead Well, you’ll remove everything from your to-do list except for the most vital proirities for leaders: Quality relationships - with yourself and those you lead and serve.
Pressure, hustle, and grind are being opted out of.
You see quiet quitting every day, and we’re all paying for it:
Missed opportunities and lost time
Work you’re not proud of
Brain fog, creativity blackholes
Damaged relationships
Tarnished reputations
Wasted days, obligatory politicking, and firefighting
Resentment that eats at your stomach lining and robs your sleep
Frustrations that leave you depleted
Not to mention the tangible costs: Attrition and the inevitable workforce knowledge gaps, productivity slags, innovation stagnation, and worst of all - Failure of the mission and failing those you serve
Doing more with less is not working.
You want this.
You want to be able to be your best and most sincere self, authentic, honest, and do work that honors your vision, your potential, and your values.
So does your team.
They are working with you because what you’re doing together matters to them. They could get jobs anywhere. When they’re burnt out, they will. What a waste that will be.
Instead, learn how to tap into their why. Learn how to support them in doing what honors their vision for the future, their highest potential, and the values that matter the most to them.
This is real teamwork. This is real success. This is work and a life that matters, and The Coach Well, Lead Well Program can help you create it.
The Investment
Personalized Coaching, Training, Support, Community, and Certification
The Coach Well, Lead Well Program gives you the ability to lead your team, your colleagues, your clients, and your community with clarity and confidence, while you honor your own wellbeing. There is no other program like this that wants you to be well and coach well so you can lead exceptionally well and create the life you want and the change you want to see in the world.
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I believe in The Coach Well, Lead Well Program and Method so deeply that I guarantee your satisfaction, or your money back. If you complete this curriculum and are dissatisfied for any reason, I will return your tuition in full.
You don’t get this kind of commitment from any degree program, training, certification, or job.
This is the safest and soundest bet you can possibly make in yourself, in your future, and in your team.
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It’s safe to plan on dedicating two hours a week to complete this program and gain your Certification as a Coach Well, Lead Well Coach within six months.
You will gain lifetime access to the curriculum, community, group coaching calls, and certification application. Because of this, you have the flexibility to self-pace. You are invited to and encouraged to participate in or listen to the recorded weekly live group coaching calls which last about an hour. Additionally, for the first six months once you enroll, you gain personal access to Program Coaches for up to six 1:1 coaching and unlimited asynchronous coaching in your Interactive Digital Workbook.
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Enrollment in The Coach Well, Lead Well Certification Program to learn the proven formula for how to unlock your leadership potential by applying coaching tools in your professional role is $5,000.
This is all-inclusive -
The Program and the proven Coach Well, Lead Well Method
Your Interactive Digital Workbook
Personal live and asynchronous life and leadership Coaching
Private Slack channel
Community of well-being oriented high impact leaders
The distinction and honor of becoming a Certified Coach Well, Lead Well Coach
A core belief of ours is that leaders’ well-being and informed, supportive, and impactful leadership are essential for the world to heal, grow, evolve, and enrich the lives of all. Because of our commitment to this, we also believe that this investment should not be a barrier to entry for leaders who serve in emerging regions, non-profit organizations, education, or are otherwise unable to make this investment themselves. For these leaders, we have a limited number of scholarships awarded each year. This can be discussed during your enrollment application call.
Are you ready to finally thrive as a leader?
100% MONEY-BACK GUARANTEE
But…
Is coaching just soft skills? My team is already trained in critical conversations, etc. Why do I need another training?
You’re right. You’re trained up and no one knows your team the way you do. Since that’s the case - What will it take to for your team to lead their work and your clients in a way that’s more balanced, more sustainable, less like an uphill burnout trek? And gets the job done well?
The coaching techniques you gain from the Coach Well, Lead Well Program give your team what they need to engage and inspire your team, colleagues, and clients on a whole new level. They will practice defining goals and building strategies that have contagious buy-in and authentic enthusiasm from the ground up. They will create personal and interpersonal accountability that is so intrinsically rewarding - you can finally retire all the old carrots and the sticks.
Things are fine. We’re doing “good enough.” Why is this right for us now?
You have a curious mind and it’s a courageous thing to seek to learn more, grow, and refine your practices. What you and your team will learn in Coach Well, Lead Well is going to enrich and amplify what you’re already doing well. Coach Well, Lead Well gives you principles and tools that will carry forward into every area of life and career because our personal self and our professional self are inextricably linked - it’s the same brain no matter where you go or what you do. So, when you enrich your abilities to connect with others, strategize, and neutralize contrary situations at work - you will find you have deeper confidence, stronger relationships, and more of what you love in your personal life too.
I work really hard on boundaries. Will this make me their therapist or best friend?
They don’t need or want you to be their buddy. They do need and want you to be their leader who sees, understands, and supports them. Getting to the point where you can see and hear them, objectively and strategically address where they’re at, and help them get where they need to go- that is the definition of coaching and is the formula to leading well. That’s the method you learn in Coach Well, Lead Well.
How Does This Work?
It’s simple: We handle the training, so you can focus on growing your business.
Schedule a Discovery Call to discuss your team’s needs.
Enroll Your Team in the program.
See Immediate Improvements in how your leaders coach, connect, and collaborate.
What Can I Expect During the Discovery Call?
During this one-hour call, we will discuss your specific goals and vision for your team.
We will define your version of success and outline the steps and potential challenges on your path there.
If there is alignment between your intentions and background, and the Program, you will be invited to enroll.
Even if you do not enroll, this discovery process is an invaluable asset for however you choose to go forward.
You’ll have plenty of time to ask questions and get any answers you need to feel secure in your decision.
FAQ’s
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Yes, absolutely. This is a highly enriching team development experience. Going through this together creates not only a shared knowledge and references but a truly cohesive dynamic among participants. There are advantages and bonuses for teams who join with three or more members including dedicated team-only group coaching calls and private team visioning, planning, and accountability workshops.
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Most of our students complete the program and obtain certification as a Coach Well, Lead Well Coach well under the six months. The program is designed to be completed within six months but because we truly understand the constraints of a leader’s busy calendar and complex list of priorities, most of the content within the program is self-paced with evergreen access. That means you will always have access to the curriculum, modules, and workbooks, you also have ongoing access to the members’ group coaching forums and Slack community.
You will only have access to the accompanying 1:1 personal coaching and asynchronous coaching for six months. This is to honor the time of our Program Coaches and our own internal resource planning.
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You’ll receive training and support from coaches who are also professional leaders. In addition to real-world leadership experience and vetted expertise, our Program Coaches are also officially certified with the highly distinguished credential of Coach Well, Lead Well Coaches.
The Coach Well, Lead Well Program is for you - It’s real-world, real-business experience paired with well-founded best practices from coaching and psychology.
No other program weaves this knowledge with real-world professional development and personal well-being.
No other coaches can offer you the support and strategy pairing that our Coach Well, Lead Well Program Coaches do.
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Certification as a Coach Well, Lead Well Coach is an honorable distinction which sets you apart as a leader who is able to execute work and sincerely, authentically inspire and support your team, while honoring your own wellbeing. To ensure the integrity of the Certification is maintained, we follow a thorough review process - rest assured, there is help and support for you at every step of the way.
When you’re ready to apply for Certification, you will progress through a guided series of steps:
1. A verification of curriculum completion: This is checking the box to confirm you’ve watched the videos, completed the knowledge checks, and utilized the supporting materials.
2. A demonstration of your ability to apply The Coach Well, Lead Well Method: You’ll submit this as part of your certification process as written or recorded responses to a series of fictional scenarios and reflections from your lived experience applying the method in real life.
3. A brief interview with the Program Coaches: This call will be an informal discussion of your perspective, key takeaways, and a chance to discuss ways you can apply the Coach Well, Lead Well Method going forward.